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Bestsellers, Loved by You
From hand-made soaps to closet freshners - discover what everyone's loving right now.
SHOP BESTSELLERSWhy Soap & co.?
No unnecessary fillers
Each ingredient is chosen for what it does, not what it claims.
Eco-Conscious
Thoughtfully formulated to be considerate of your environment.
Handcrafted
Crafted by hand, not for the romance of it but for the control it allows.
Small Batches
Made in small batches to ensure quality and freshness.

Apoorva's Story
Soap & co. began during a pause the world didn't choose.
In the quiet of COVID, I started making personal care products for my family—gentler, simpler, made with intent. In 2024, I returned to it, not as a hobby, but as a practice.
What began at home now moves from my hands to yours.
Unhurried. Thoughtful. Made to be lived with.
"I make what I want my family to use. Everything else follows."

Apoorva's Story
Soap & co. began during a pause the world didn't choose.
In the quiet of COVID, I started making personal care products for my family—gentler, simpler, made with intent. In 2024, I returned to it, not as a hobby, but as a practice.
What began at home now moves from my hands to yours.
Unhurried. Thoughtful. Made to be lived with.
"I make what I want my family to use. Everything else follows."





